SWANNANOA, N.C. — Warren Wilson College Athletics has announced a new partnership with Influxer, creating expanded name, image, and likeness (NIL) opportunities for Owls student-athletes.

Through this partnership, Warren Wilson student-athletes will have the opportunity to launch personalized merchandise featuring their name, image, and likeness using officially licensed institutional branding. The collaboration provides a direct avenue for student-athletes to build their personal brands while engaging with the Warren Wilson community.

Influxer, founded in Dallas, Texas, connects student-athletes with resources designed to help them succeed in the evolving NIL landscape. The company partners with hundreds of institutions nationwide, offering student-athletes the ability to create custom merchandise while also providing education and support in areas such as branding, marketing, financial literacy, and contract awareness.

In addition to individual storefronts, Influxer offers hands-on support through one-on-one coaching and student internship opportunities, helping participants gain real-world experience in business, marketing, and design.

"Influxer is excited to work with Warren Wilson College because Robin Owens and the administration understand not only the immediate benefits of working with us, but also the long-term resources for their student-athletes," said Influxer Vice President Keith Miller. "NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes."

"We're excited to bring this opportunity to our student-athletes," said Director of Athletics Robin Owens. "This partnership gives them a platform to grow their personal brand while also gaining valuable experience beyond competition. It's another step forward in providing a well-rounded and forward-thinking student-athlete experience at Warren Wilson."

Once student-athletes opt in, their personalized merchandise will be available through the official Warren Wilson Influxer platform, giving fans the opportunity to directly support their favorite Owls through branded apparel and products.

Fans can shop current Warren Wilson NIL merchandise here. Student-athletes interested in creating their own merchandise and participating in the program can sign up here.

For more information and updates, follow Influxer on Instagram here